AI Products
2025
PlayCraft
AI code studio that turns plain-English prompts into production-ready React + Vite + Supabase projects with live editing, chat-driven iterations, and one-click export.
AI BuilderReact + ViteSupabaseLive Editor
LUDAXIS
Play, as a system.
I design systems where play drives learning, engagement, and meaningful progress.
New · AI Code Studio
PlayCraft
Idea to Game in Minutes
Describe your app in plain English. PlayCraft writes the code, installs packages, and runs it live — with chat-based edits and instant export.
AI code studioLive editorSupabase-ready
Opens playcraft.games to start building.
Philosophy
Philosophy
I believe the world works like a game — not in a trivial sense, but structurally. Every system has rules, creates incentives, and shapes behavior.
Play as Fundamental
Play is not decoration or entertainment alone. It is a core mechanism for learning, motivation, exploration, and human connection.
Systems Over Features
Mechanics matter more than visuals. Structure matters more than polish. A good system creates fun naturally.
Balance & Integrity
Sustainable growth beats fast wins. Fairness beats exploitation. Long-term trust beats short-term metrics.
Clarity Over Noise
Simplicity is a sign of understanding. Fewer ideas, well executed, beat many half-baked ones.
Portfolio
Portfolio
A selection of games, AI products, and platforms I've designed and shipped.
Games
2017-2024
Kalamatic
7 years of sustainable revenue. 5M+ downloads, 60K DAU. D1 retention 45%, D30 retention 20%. Game Designer & Product Manager.
Mobile GameProduct Lead60K DAU5M+ Downloads
Games
2019
Words Tour
Word puzzle game with 5M+ downloads. D1 retention 50%, D30 retention 18%. Product Lead.
Word GameProduct Lead5M+ Downloads
Web Apps
2025
LensPost
Photography competition platform. $32K revenue in 6 months. Designed and developed end-to-end.
PlatformPhotography$32K RevenueFull Stack
AI Products
2025
HeyMina
AI-powered application. Designed and developed independently with AI assistance.
AIFull StackProduct Design
AI Products
2025
NextTale
AI-driven storytelling platform. Designed and built from scratch with AI.
AIStorytellingCreative Tools
AI Products
2025
Vox AI Contact
AI-powered contact management solution. Solo designed and developed.
AIProductivityAutomation
AI Products
2025
KitchenPal
AI cooking assistant. Recipe recommendations and meal planning.
AIFood TechConsumer App
AI Products
2025
Kalamatic Bot
AI-powered bot for the Kalamatic ecosystem. Designed and developed with AI.
AIBotAutomation
Games
2025
Hexomind
Hexagon block blast puzzle game. Designed and developed independently.
PuzzleiOSSolo Dev
Games
2025
Fit Rush
Perfectish blast puzzle game. Full design and development.
PuzzleiOSSolo Dev
Games
2025
Letter Chaos
Word puzzle game with chaotic letter mechanics. Designed and built solo.
Word GameiOSSolo Dev
Games
2025
Hexo48
Hexagonal puzzle game combining 2048 mechanics. Self-designed and developed.
PuzzleAndroidSolo Dev
Games
2025
Word Masters
Word game with strategic gameplay. Game Designer & Product Manager.
Word GameAndroidGame Design
Games
2024
Tangle Masters
Untangling puzzle game. D1 retention 55%, D30 retention 20%. Product Lead.
PuzzleiOSProduct Lead
Games
2021
Couples Yoga
Hypercasual puzzle game published with Voodoo. Product Manager.
HypercasualVoodooPM
Web Apps
2025
WebPuzzleKit
Modular puzzle LiveOps system with flowchart diagrams and interactive wireframes. Built for Amanotes.
B2BLiveOpsGame ToolsAmanotes
Contact
Get in Touch
Interested in working together? I am open to discussing game design consulting, gamification strategy, or systems architecture.
Reza
Available for select projects
FAQ
Frequently Asked Questions
Common questions about Ludaxis, game design services, and how I work.
What is Ludaxis?
Ludaxis is the game design and gamification consultancy founded by Reza Hassanzadeh. The name combines "ludus" (Latin for play/game) with "axis" — reflecting the belief that play is a fundamental axis around which engagement, learning, and meaningful systems revolve.
Who is Reza Hassanzadeh?
Reza Hassanzadeh (Mohammad Reza Hassanzadeh) is a systems architect, game designer, and founder with over 7 years of experience shipping mobile games and interactive products. He founded Joyixir (a mobile game studio behind Kalamatic with 5M+ downloads and 60K DAU) and Ordibehesht Studio. He specializes in puzzle game design, gamification strategy, and systems architecture.
What is gamification consulting?
Gamification consulting applies game design principles — progression systems, feedback loops, reward structures, and behavioral incentives — to non-game products and services. This includes designing onboarding flows, retention mechanics, engagement loops, and motivation systems for apps in education, fitness, productivity, and enterprise.
What games has Reza designed?
Key titles include Kalamatic (word puzzle, 5M+ downloads, 60K DAU, 7 years of revenue), Words Tour (word game, 5M+ downloads), Tangle Masters (untangling puzzle), Hexomind (hexagon block blast), Fit Rush (blast puzzle), Letter Chaos (word puzzle), and Couples Yoga (hypercasual, published with Voodoo). He has also built AI products like PlayCraft and LensPost.
What is PlayCraft?
PlayCraft is an AI code studio that turns plain-English prompts into production-ready React + Vite + Supabase projects. It features live editing, chat-driven iterations, and one-click export. Visit playcraft.games to try it.
Does Reza offer freelance or consulting services?
Yes. Reza is available for select projects in game design consulting, gamification strategy, systems architecture, and product management for games. Reach out at hello@ludaxis.io to discuss your project.