Question 1

What is Ludaxis?

Accepted Answer

Ludaxis is the game design and gamification consultancy founded by Reza Hassanzadeh. The name combines "ludus" (Latin for play/game) with "axis" — reflecting the belief that play is a fundamental axis around which engagement, learning, and meaningful systems revolve.

Question 2

Who is Reza Hassanzadeh?

Accepted Answer

Reza Hassanzadeh (Mohammad Reza Hassanzadeh) is a systems architect, game designer, and founder with over 7 years of experience shipping mobile games and interactive products. He founded Joyixir (a mobile game studio behind Kalamatic with 5M+ downloads and 60K DAU) and Ordibehesht Studio. He specializes in puzzle game design, gamification strategy, and systems architecture.

Question 3

What is gamification consulting?

Accepted Answer

Gamification consulting applies game design principles — progression systems, feedback loops, reward structures, and behavioral incentives — to non-game products and services. This includes designing onboarding flows, retention mechanics, engagement loops, and motivation systems for apps in education, fitness, productivity, and enterprise.

Question 4

What games has Reza designed?

Accepted Answer

Key titles include Kalamatic (word puzzle, 5M+ downloads, 60K DAU, 7 years of revenue), Words Tour (word game, 5M+ downloads), Tangle Masters (untangling puzzle), Hexomind (hexagon block blast), Fit Rush (blast puzzle), Letter Chaos (word puzzle), and Couples Yoga (hypercasual, published with Voodoo). He has also built AI products like PlayCraft and LensPost.

Question 5

What is PlayCraft?

Accepted Answer

PlayCraft is an AI code studio that turns plain-English prompts into production-ready React + Vite + Supabase projects. It features live editing, chat-driven iterations, and one-click export. Visit playcraft.games to try it.

Question 6

Does Reza offer freelance or consulting services?

Accepted Answer

Yes. Reza is available for select projects in game design consulting, gamification strategy, systems architecture, and product management for games. Reach out at hello@ludaxis.io to discuss your project.

Tagged: flow theory

The Invisible Architecture of Fun: A Complete Guide to Level Design in Puzzle Games