Reza Hassanzadeh
Systems Architect & Game Designer
I design the mechanics that make products engaging.
The Problem
Most digital products are built feature-first.
Users try once and never return
Engagement flatlines after onboarding
Growth depends on paid acquisition
Great ideas deserve systems that make people care.
The Approach
Play, as a system.
I believe the world works like a game — not in a trivial sense, but structurally. Every system has rules, creates incentives, and shapes behavior.
Play as Fundamental
Play is not decoration or entertainment alone. It is a core mechanism for learning, motivation, exploration, and human connection.
Systems Over Features
Mechanics matter more than visuals. Structure matters more than polish. A good system creates fun naturally.
Balance & Integrity
Sustainable growth beats fast wins. Fairness beats exploitation. Long-term trust beats short-term metrics.
Clarity Over Noise
Simplicity is a sign of understanding. Fewer ideas, well executed, beat many half-baked ones.
Track Record
The numbers speak.
Downloads
Sustained Revenue
Shipped Projects
D1 Retention (Best)
Revenue in 6 Months
Peak DAU
Selected Work
Projects that shipped and scaled.
ai
PlayCraft
AI code studio that turns plain-English prompts into production-ready React + Vite + Supabase projects with live editing, chat-driven iterations, and one-click export.
games
Kalamatic
7 years of sustainable revenue. 5M+ downloads, 60K DAU. D1 retention 45%, D30 retention 20%. Game Designer & Product Manager.
web
LensPost
Photography competition platform. $32K revenue in 6 months. Designed and developed end-to-end.
Expertise
What I bring to the table.
Game Design & Systems Architecture
Core loop design, progression systems, economy balancing, and metagame architecture for mobile and casual games.
Gamification Strategy
Applying game mechanics — streaks, quests, rewards, leaderboards — to non-game products to drive engagement.
Retention & Engagement Optimization
Diagnosing drop-offs, designing habit loops, and engineering systems that bring users back day after day.
AI Product Development
Building AI-powered tools and platforms — from concept to shipped product — with modern LLM stacks.
Full-Stack Engineering
Next.js, React, TypeScript, Supabase, Unity. End-to-end product development from backend to polished UI.
Product Management
Roadmap strategy, A/B testing, analytics-driven iteration, and cross-functional team leadership.
Process
How I work.
Discovery
Audit your product, understand users, identify structural gaps in engagement and retention.
Design
Architect engagement systems, progression loops, behavioral mechanics, and reward structures.
Ship
Build, test, iterate, and measure with real data. Continuous refinement until the numbers move.
Next Step
Let's build something people can't put down.
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